How to Increase and Improve Technorati Rank
This report is a collection from several neighbor blog. All source is reference from Eric Giguere’s post.
Report #1
Eric Giguere of Make Easy Money with Google has posted a list post of the 10 steps towards increasing your site’s Technorati ranking.
The best advice that cuts it for me is this method:
Be interesting. Ultimately, your blog’s going to be judged on its content. If you’re writing good stuff, others will link to you, though you can make that more likely by writing good headlines and leaning towards topics and opinions that are more on the controversial side.
Nothing’s more link-worthy than a site with good content. Ways to create quality content include:
- Writing well-thought of posts that benefit your target readers.
- Be in-the-know on the news about your industry or site’s theme.
- Writing more experiential posts that are original and relevant to your site’s theme.
Report #2
If you have a blog but you have not claimed it at Technorati yet, than you should do this immediately. Technorati can bring your blog a fair ammount of traffic if used properly. All you have to do is to register, login and finally add your blog information.
Once you have claimed your blog you will get a “Rank”. The rank depends on how many other blogs link to your blog and your content (of course, to increase you Technorati rank, also the blogs that link to yours have to be claimed at Technorati by their owners).
Technorati rank is considered important by a lot of websites (first of all Technorati itself). Let’s take Reviewme.com as an example, the price you will recieve for a paid review on your blog is calculated using 3 factors: Technorati rank, Alexa rank and estimated RSS. Even if you have a low value for “estimated RSS” and a low “Alexa rank”, you could increase your Technorati rank to force “Reviewme” to increase the price for a paid review on your blog.
Technorati rank is also one of the factors taken in consideration to calculate the Page Strength of a website. These are only a few examples, many other websites give importance to it and that’s why I will show you some very easy ways on how to boost your ranking.
1) This is the most logical method to increase your Technorati Rank: content.
All you have to do is to keep your blog updated with interesting content and people will start to link to it. Of course the blogs that will link to your content needs to be part of the Technorati community. Links from blogs that were not claimed in Technorati by their respective owners are still important but they won’t help you in your mission to rank high in Technorati.
2) Buy blog posts.
Recently I have wrote an article about Blog Networks. Buying a blog post in a blog network is not very expensive and will give you great results. Owners of blog networks usually claim all their blogs in Technorati because they know that this makes their network much more valuable to future buyers. By buying a blog post in one of those networks you will get a backlink to your blog from 100, or maybe more, blogs that were all claimed in Technorati. If you really want to boost your Technorati rank then get as many as possible different blog posts from different (and Technorati claimed) blogs.
3) Sponsor (or create) a Wordpress theme.
Wordpress is the best blog engine available and that’s why millions of people use it. By sponsoring a Wordpress theme you will increase your rank everytime a Technorati claimed blog will install the template you have sponsored (or created). This is actually the fastest way to increase your rank. Of course, the theme you are going to sponsor has to be a nice and professional looking theme that will be downloaded by hundred of Wordpress users. It is useless to sponsor (or create) an ugly Wordpress theme that nobody is going to use.
4) Contact other blog owners.
This is another simple way to increase your ranking (I’ve never used it, but it’s working): contact blog owners that claimed their blog in Technorati and ask them to link to a page of your content and you will do the same. This will increase your rank and also the rank of the blog you linked to.
Conclusions:
The fastest method to increase you rank is to buy blog posts, but consider that in this case you are going to pay real money to increase yor ranking.
The easiest way is to sponsor or create a nice looking Wordpress theme that will be used by hundreds or maybe thousands of bloggers.
Contacting other blog owners and linking to their content if they do the same for you, is a hard work and your rank will increase slowly.
“Create interesting content and other blogs will link to your content”…this is something you can’t control and it’s impossible to predict if this will increase your Technorati rank rapidly or not
Report #3
So Make Easy Money with Google and AdSense is getting indexed by Technocrapi Technorati again, and I hope it’s going to stick this time. Unfortunately, four months of not being indexed has caused my blog to drift down in the rankings. Since Technorati operates on a feedback cycle — the higher your blog is ranked, the more links it will get and the higher (where “higher” means closer to 1) it will rank — here are my 10 steps on how to increase your Technorati ranking over the long term. (No splogs here, thank you very much…)
- Consolidate your blogs into one. Ultimately, it’s all about the links back to your blog. Multiple blogs means fewer links to each blog, hence lower rankings for each blog. One way I could get Make Easy Money with Google and AdSense to rank higher is to fold in GeekAffiliate, but I’m not going to do that. Consolidating your blogs might be better for your Techorati ranking, but it may be bad for your readership, especially if the different blogs you run on are very different and unrelated topics. Only you can decide what’s more important. But if you’re going for a high ranking, There Can Be Only One.
- Claim your blog. Self-evident, but Technorati’s not going to rank your blog if they don’t know about it!
- Tag the blog. When you claim the blog, you get to tag it with up to 20 keywords that describe the blog. Fill all 20 slots with relevant keywords.
- Tag the posts. Place relevant Technorati tags in each post. If you’re using WordPress, the SimpleTags plugin makes it really easy to tag your posting as you’re writing it.
- Use good tags. There’s a bit of an art to choosing how you’ll tag a post. You’ll have a list of standard tags (for this blog, I obviously tag almost every post with “AdSense” and “Google”) but you’ll want to spend some time exploring the Technorati tag clouds to find popular tags that you might be missing. (This applies both to the blog tags and the post tags.)
- Ping promptly. When you post a new blog entry, immediately ping Technorati. It’s trivial to do it automatically, but you can also do it manually if you must. But the timing is important because Technorati lists blog postings by their publication time, not by their ping time. So if you post an item and only ping an hour later, your entry might never show up on the first page for a given keyword, especially for popular topics.
- Make sure your blog is being indexed. Some blogs (such as mine) have had problems getting Technorati to index them properly. Make sure you posts are showing up and that your “last updated” time for your blog is correct.
- Develop some authority. Anyone with a half-decent blog on any remotely profitable topic is going to have splogs linking to them in no time flat. What you want, though, are links from older, more established, authoritative blogs. These will confer an aura of authority on your own blog. Technorati browsers can selectively filter out low- or no-authority blogs, so it’s important to get some authority as quickly as possible.
- Add a photo/avatar to your blogs. A lot of blogs don’t have a photo or avatar associated with them. It’s really easy to add one to your Technorati account. When people are scanning through Technorati looking for interesting blogs, using an eye-catching graphic as the photo/avatar is one way to make your blog jump out at them. You still have to convince them to read, though, so…
- Be interesting. Ultimately, your blog’s going to be judged on its content. If you’re writing good stuff, others will link to you, though you can make that more likely by writing good headlines (see 10 Sure-Fire Headline Formulas That Work) and leaning towards topics and opinions that are more on the controversial side.
The Technorati ranking is just one measure of a blog’s popularity, of course, but not every well-read blog is necessarily going to show up high in Technorati’s list. But if public recognition is what you crave, the steps I just described will help you climb the rankings.
Remember, it’s one post at a time, and don’t forget that you’re competing against other blogs who are also trying hard to increase their rankings. That’s why your rankings drift if you don’t keep your blog going — it’s not really that you lose links, but that other blogs keep getting links. (Refer back to The Tyranny of the Blog.)
Report #4
The ongoing Technorati favorites exchanges do nothing to improve your Technorati rank. They’ll improve your popularity, but that is all. To improve your Technorati rank, you have to have multiple blogs linking to your blog at least once. If they link more than once, it will increase your rank, but not your authority. Pingbacks on other blogs count too. Look at this image, for example:
The “Authority” is the number of blogs that have linked to mine. The “Rank” is a computation based on the number of links to my blog. I’m not showing it to brag about it. You need to know what you’re looking at when you bring up your blog on Technorati.
Improving your Technorati rank has a beneficial side effect. It also boosts your page rank in various search engines.
I have a proposal to anyone who wants to see how this works. Write an article, similar to this and link to this post. Then come over here and check the pingback in the comment area. Make a comment if you wish, but use the URL to your own post in the comment header instead of the just the blog itself. As soon as I see the pingback (I receive a notification by email for every pingback and comment), I will add your post to this article. The ping from here will go out each time I edit and add a link. Please add a paragraph to your post (including a self-link to your post) that I can use to add a contextual line or paragraph so that it looks good for the search engines.
The result of this experiment should show you that you will have at least two links (three if you post a comment) from this blog to your blog, while I will have at least one from your blog (if your blog receives my ping, I’ll have two). Technorati only updates once an hour, so you’ll have to give it time for them to appear when you look at your page on Technorati.
Here’s an example of what you can use to place in your post to link to this one (duplicate it and/or change it to taste on your own blog):
“RT wrote an article on how to improve your Technorati rank at Untwisted Vortex. It’s an ongoing experiment to see how well my blog’s Technorati rank will improve by participating.”
Note: I use the dofollow plugin so that your pingbacks count as valid links.
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Marco at Master the Web is always keen to increase his ranking. Like everybody else, this is like an obsession.
Susie at Notes of an Asian Gastronomist wrote about her participation in this experiment.
The BlogDad compared Technorati Favorites and Authority in his How To Improve Your Technorati Rank & Authority article. It’s a bit more in-depth than this article and worth the read.
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This experiment and demonstration is ongoing. Check your statistics on a regular basis to see if it actually helps or if I’m full of something.
Report #5
Recently I was asked by a reader for some ideas on improving the Technorati rank of a blog. Ultimately it is good content that will increase the Technorati rank of your blog. Technorati rank is based on the amount of links aiming at your blog, particularly from blogs with high authority on Technorati. So if you are writing about content that you readers enjoy, you are going to get more links. Of course exposure is also an issue, if your blog is new, your readership is likely to be much smaller than more established blogs, so with less exposure, even well written interesting content is going to take time to work it’s charm on your rank.
Here are a few tips to get things moving:
Claim your blog
You need to create a Technorati account and claim your blogs. The process of claiming involves filling out a form about your blog. It is important that you put in some effort here, include as many relevant tags as you can think of, and write a good description.
Add a photo/avatar to your profile in Technorati
All the search results on Technorati have a small space for a photo or avatar of the blogger of that article. If you have added a photo to your profile the photo will be displayed in search results on the site. This will make your site stand out and may help get you a few more clicks.
Tag your posts
Make sure you are tagging your posts. In Wordpress you can use Simpletags or Ultimate Tag Warrior.
Pinging
Make sure your blog in pinging Technorati. In Wordpress you can check what sites your blog in pinging by checking: Options / Writing / Update services. If you have never changed this setting it will probably have Pingomatic listed, which is good. Pingomatic does the job for you, pinging all the important services. If there is nothing in this box you should add this address: http://rpc.pingomatic.com/ . With other blogging platforms you will need to find out how to ping Technorati and other important services automatically. I have experimented using other pinging services as you can add as many as you want. But from what I have found unless your blog is in another language simply using Pingomatic will give you the best results. If you are writing in another language you should also consider using Pinggoat, which pings additional sites.
For further reading on this topic Eric Giguere has listed 10 steps to increase your Technorati ranking.
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