PPC is short for Pay-Per-Click and is one of the most powerful forms of advertising online now. It can be considered a form of search engine by itself but most of the major PPC work alongside the organic searches of the engines. PPC advertising is one of the most targeted advertising available online now and can be very cost-effective as well. Here I will reveal how to integrate PPC advertising with affiliate marketing and make huge and easy profits!

Let’s take a quick look at how Pay-Per-Click Search Engines work.

Pay-per-click search engines generate ad listings and rank them based on the bid prices that the advertiser is willing to pay for each click on that ad. Some PPC engines have a more complex algorithm to determine ad rankings such as using the click-through rate (CTR) multiplied by the bid price or even including a quality score for the ad based on the CTR, ad text, landing page, domain and keyword history. Advertisers then pit their ads against one another in order to get a higher ad placement for specific terms or keyword phrases.

If the PPC engine ranks ads by bid prices only, the highest bidder for a certain keyword or phrase will then have the ad ranked as number 1 in the PPC search engine followed by the second and third highest bidder, all the way up to the lowest bidder that have placed a bid on the same keyword or phrase. These ads will then appear prominently on the search engine results pages (SERP) based on the bid amount agreed to pay for each click.

How to use PPC effectively for your Affiliate Marketing?

Affiliate marketers are usually paid per sale for the products they promote and PPC is one of the best forms of targeted traffic they can get. Most products will come with a pre-tested conversion ratio for targeted traffic and is made known to affiliates.

With this conversion ratio in mind, the affiliate marketer can easily determine how profitable it can be to market the product on PPC search engines. A conversion ratio of 1 percent will require 100 views of the page, and in this case clicks from the PPC engine, to make a sale. If the product gives a commission of $50 per sale and the bid price you are paying per click is $0.10, then after 100 clicks on your ad, you will have spent $10 but you will also have made a sale of $50 which gives you a net profit of $40.

Isn’t that easy?

One of the most important benefits of using PPC advertising is its set-it-and-forget-it feature. Once you have created a campaign that is profitable, you will only need to monitor it once in a while to make sure everything is working fine and also to test and improve on your CTR, quality score, conversion rate etc. This will free up a lot of your time to let you try out new products with new markets. Each profitable campaign that you create acts as a separate stream of income and once you get it down, you will be creating income streams that earn you huge money on autopilot easily.

Understanding PPC and using it effectively in affiliate marketing is definitely one of the most powerful forms of marketing online. PPC has been used by super affiliate marketers to earn huge paychecks every month on complete autopilot for many years. It has been time-tested and proven to work over the years and will continue to work very well in the future. Take this step to integrate PPC into your affiliate marketing and start earning those huge and easy paychecks now!

Categories: Website Promo
Tags: affiliate marketing, pay per click, search engine, targeted advertising